We love data, you love masturbating. Putting the two together just made sense.
We started Lioness in 2015 with one mission in mind: expand the world's understanding of female sexual pleasure through data, research, and the world's only biofeedback vibrator. Along the way, Lioness users have shared their experiences, spread the word, and helped us harness the power of pleasure, one masturbation session at a time. If you're a current Lioness user, thank you so much for being on this ride with us! Please make sure you open your app to see your individualized Pleasure Wrapped data.
Introducing Lioness's second year Pleasure Wrapped—a 12 month compilation of pleasure data made possible by nerdy, dirty Lioness users all over the world 🌎 Not only do these results show how diverse and unique pleasure and masturbation can be, but they truly show how normal masturbation is and how wide the world of smarter orgasms has gotten. Enjoy!
How long is the average masturbation session and orgasm? How strong is an orgasm? Great questions that literally no one has probably answered for you — until now! 🎉
In the last 12 months, Lioness users averaged 24.7 seconds per orgasm. This was just a small 0.7 second increase from 2023! It seems like just about 24 seconds is the sweet spot for the average orgasm length for most people. As for how long Lioness users spent masturbating, the average was 5 minutes and 5 seconds. Again, just a minor change with a 4 second decrease from the previous year.
Something that wasn't minor, was the amount of multiple orgasms. Although the previous year, only 4.6% of sessions had multiple (2 or more) orgasms, in 2024, a whopping 21.4% of sessions had multiple orgasms recorded. That's almost a quarter of all sessions this year!
Orgasms are measured by the force sensors inside the Lioness Smart Vibrator. It measures the involuntary pelvic floor contractions (both the anal and vaginal muscles), which is one of the best indicators for orgasms used in research. On average, the vagina’s contraction during an orgasm is 69 gF (gram-force)...it's such a fitting number, isn't it?
When do people masturbate? Is there a best time to masturbate? What do you do to beat the Sunday Scaries?
One of our most surprising findings was that the patterns for the month, day, and hour for when people masturbate the most haven't changed much since 2023. Sunday at 9 pm (in January) still reigns supreme as the most popular time to masturbate across the globe. And honestly, we get it. What else is there to do when it gets dark early and you have to get up for work the next day? Keep flicking the winter bean, it's good for you! 🫘
However, in terms of least popular times to masturbate, Saturdays at 2am took the medal this year, overtaking 2023's Tuesdays at 3am. October is still the least popular month, but dropped even further in popularity this year. Seems like Lioness users aren't much into costumed role play.
What separated the sessions that people rated the best, 5-star experiences versus the worst, 1-star experiences?
This year, we added a new analysis looking at what made sessions get rated the highest, 5-star ratings versus the lowest, 1-star experiences. We segmented out all of the sessions with 5 stars and 1 stars and found some interesting differences and similarities. For 5-star sessions, they happened the most in April, Sundays, at 9pm. The 1-star sessions happened the most in May, Fridays, and also at 9pm. It seems like 9pm is both the best and worst of times! As for the sessions itself, 5-star sessions typically lasted longer at 7 minutes and 6 seconds while 1-star sessions were 5 minutes and 9 seconds long. The 5-star orgasms were also longer at 33 seconds compared to 15 seconds. Finally, the 5-star session tended to have stronger orgasms at 75gF compared to 63gF.
When are people most likely to orgasm?
Ever wondered if stress or being too tired make having an orgasm harder? You're not alone, so do what you will with this information:
Over the last 12 months, people were least likely to orgasm at 1pm even though it's a fairly popular time to masturbate. Alternatively, 6am took the cake for being the time that Lioness users were likely to have an orgasm- as they say, early bird gets the worm!
What is the horniest holiday of the year?
We were truly baffled this year! Last year, we had a little chuckle about Groundhog's Day taking 3rd place in the most popular holiday to masturbate, but this year, you all took it up a whole notch. Groundhog's Day was 2024's number one, most popular holidaywith a 32% increase from last year. With that said, Halloween saw a huge 47% decrease from last year, dropping it to the least popular holiday of 2024.
Are stronger vibrations better? Do people like stronger vibrations or not?
Ah, the age old question: to blast your clit with supersonic waves or to not blast your clit with supersonic waves? Well, we have the answer.
This, like our most popular times to masturbate, has stayed fairly consistent to last year's data. Even more people used the Lioness with the motor off (46% vs 35.9%) followed by the 40% range. It seems like Lioness users like the gentler side of vibration and also experimenting with the Lioness as a tool to test other clitoral stimulators. Our favorite kind of scientists!
The Road to Orgasms is Paved with Pleasure Data…so keep masturbating!
Here's to another 12 months of doing it for science. May the orgasms be ever in your favor (or whatever that purple haired lady is always saying).
If you're already a Lioness user you can also go to the Lioness app and see your individualized Pleasure Wrap to see how your year went!
Sale ends Nov 18, 2024.
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