For a less legalistic, high-level explanation of our general philosophy and approach, click here. The text outlined below, however, is still our legally binding policy.
Effective Date: May 1st, 2017
Last Updated: May 1st, 2017
Lioness is a registered trademark and trade name of SmartBod Incorporated. SmartBod Incorporated DBA/operating as Lioness is henceforth referred to as “Lioness” in this document, unless explicitly noted otherwise.
INTRODUCTION: OUR COMMITMENT TO PRIVACY
Your privacy is important to us. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make links available to it on our website, lioness.io, and at points where personal information may be requested.
And remember, we’re here to help. If something in this policy does not make sense or if you have any questions, please contact us at firstname.lastname@example.org.
INFORMATION THAT YOU PROVIDE TO LIONESS
Activate a Device
When activating a Lioness Device, you will be asked to download the Lioness App or install Software and enter information about yourself. Depending upon the specific Device you use, your data may be collected and transmitted to Lioness.
Create a Lioness Account
If you want to access data collected by your Device, you must create a Lioness account. When you create a Lioness account, we ask for some personal information, including your email address, username, and password.
Add Info to Your Account
You can customize your Lioness experience by adding other types of information to your account, such as personalizing your profile with photos, participating in discussion boards, or sending messages. Whenever you add this type of data, we collect it and store it in your Lioness account.
Visit Our Sites
Lioness collects industry standard data from everyone who visits our Sites—even if you don’t have a Lioness account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies.
Sync Your Device
When you sync your Device through an App or the Software, data recorded on your Device is transferred from your Device to our servers. This data is stored and used to provide the Lioness Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing.
Buy From Our Store
We do not view or store your credit card information. This is handled by our third-party payment processor. We store your shipping address so we can process your order through our fulfillment partner. If you are logged into your Lioness account when you purchase something on our Site, we associate that order with your Lioness account.
Whenever you contact Lioness for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Lioness Service. This data does not expire, and is retained unless otherwise stated.
We only collect information about you when you’re interacting with Lioness Products & Services.
WHY WE COLLECT DATA
Lioness uses your data to provide you with the best experience possible, to help you learn about your body, and to improve and protect the Lioness Service. Here are some examples:
- Contact information is used to send you notifications and to inform you about new features or products we think you would be interested in. Please see “Can I Opt-out Of Receiving Lioness Emails?” for information on how you can opt-out of future communications.
- Data and logs are used in research to understand and improve the Lioness Device and Lioness Service; to troubleshoot the Lioness Service; to detect and protect against error, fraud or other criminal activity; and to enforce the Lioness Terms of Service.
- Aggregate data that does not identify you may be used to inform the health community about trends; for marketing and promotional use (for example, data may be included in an aggregated and anonymized chart that represents what a user can expect to see in the Lioness app); or for sale to interested audiences. (See “Aggregate Data – Non-Identifying Information” to learn more.)
WHAT KINDS OF DATA WE SHARE
Data That Could Identify You
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:
- With companies that are contractually engaged in providing Lioness with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us.
- If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Service or Terms of Sale, to protect the security or integrity of the Lioness Service, and/or to protect the rights, property, or safety of Lioness, its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
Aggregate Data (Non-Identifying Data)
Lioness may share or sell aggregated data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health and sexuality. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-attributing it back to you.
Data That You Direct Us to Share
WAYS YOU MIGHT SHARE YOUR DATA
The Lioness Service may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide personal information, materials and related content. If you submit personal information when using these public features, please note that such personal information may be publicly posted and otherwise disclosed and used without limitation or restriction.
Contests and Giveaways
Lioness may also ask you to participate in surveys (processed by Lioness or third parties) that help us understand consumer use of the Lioness Service. Any PII you provide to Lioness (or supplied by you or Lioness to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.
The Lioness Service may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the privacy practices employed by other sites. Lioness is also not responsible for privacy or security issues with other Internet websites, even if a user of the Lioness Service posts the external link to the Lioness Service.
Lioness reserves the right to retain your PII for as long as your account remains active. All information data is retained to comply with this policy or legal obligations. Lioness may continue to use your non-identifying data after you deactivate your account.
LIONESS’S POLICIES FOR MINORS
Lioness is not directed at persons under the age of 18. We do not knowingly collect any PII from minors under 18. If you are aware of a user under the age of 18 using Lioness, please contact us at email@example.com.
CAN I OPT-OUT OF RECEIVING LIONESS EMAILS?
Lioness may periodically contact you by sending an email newsletter, marketing emails and emails related to new features. You will be able to opt-out of receiving these emails. If you opt out, we may still send you emails related to your account information and related to our business with you. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the Lioness Service.
HOW DOES LIONESS KEEP MY DATA SAFE?
Lioness uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.
PLEASE CONTACT US IF YOU HAVE ANY QUESTIONS ABOUT THIS POLICY.
2001 Addison Street, Suite 300
Berkeley, CA 94704