Femtech is a weird category. While it has raised awareness in the mainstream consciousness about a number of issues related to women’s health, the term is not without its underlying problems.
Here, I will speak about it as the Co-founder and CEO of Lioness, a sexual wellness company that created a biofeedback vibrator that helps people learn more about their own bodies and pleasure. I started Lioness in 2013, a few years before the term Femtech was in the general conversation, and can share a bit about how the rise of this term has influenced investment and media over the years.