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Privacy Policy

For a less legalistic, high-level explanation of our general philosophy and approach, click here. The text outlined below, however, is still our legally binding policy.



Effective Date: May 1st, 2017
Last Updated:  May 1st, 2017

Lioness is a registered trademark and trade name of SmartBod Incorporated. SmartBod Incorporated DBA/operating as Lioness is henceforth referred to as “Lioness” in this document, unless explicitly noted otherwise.
Your privacy is important to us. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make links available to it on our website,, and at points where personal information may be requested.
This Privacy Policy applies to our vibrators and other devices (“Devices”), our websites, including but not limited to (individually a “Site” and collectively “Sites”), the Lioness software (“Software”) and Lioness mobile applications (the “Apps”). The Devices, Sites, Software and Apps are collectively referred to in this Policy as the “Lioness Service,” and by proceeding to use the Lioness Service you consent that we may handle the data that we collect from you in accordance with this Privacy Policy.
This policy may change over time, but any future changes will not affect data that was collected under a previous version of this policy. Please check this page periodically for any changes. You may also be notified of the changes to our policy by email or any other method that Lioness deems appropriate. Your continued use of the Lioness Service after being notified of the changes to our policy will constitute acceptance of our new Privacy Policy.
And remember, we’re here to help. If something in this policy does not make sense or if you have any questions, please contact us at

By accepting Lioness’s Terms of Service (as a user of the Lioness Service) you explicitly consent to this Privacy Policy.
Activate a Device
When activating a Lioness Device, you will be asked to download the Lioness App or install Software and enter information about yourself. Depending upon the specific Device you use, your data may be collected and transmitted to Lioness. 
Create a Lioness Account
If you want to access data collected by your Device, you must create a Lioness account. When you create a Lioness account, we ask for some personal information, including your email address, username, and password.
Add Info to Your Account
You can customize your Lioness experience by adding other types of information to your account, such as personalizing your profile with photos, participating in discussion boards, or sending messages. Whenever you add this type of data, we collect it and store it in your Lioness account.
Visit Our Sites
Lioness collects industry standard data from everyone who visits our Sites—even if you don’t have a Lioness account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies. 
Sync Your Device
When you sync your Device through an App or the Software, data recorded on your Device is transferred from your Device to our servers. This data is stored and used to provide the Lioness Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples of the log data are the sync time and date, device battery level, and the IP address used when syncing.
Buy From Our Store
We do not view or store your credit card information. This is handled by our third-party payment processor. We store your shipping address so we can process your order through our fulfillment partner. If you are logged into your Lioness account when you purchase something on our Site, we associate that order with your Lioness account.
Contact Us
Whenever you contact Lioness for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Lioness Service. This data does not expire, and is retained unless otherwise stated.
We only collect information about you when you’re interacting with Lioness Products & Services.
Lioness uses your data to provide you with the best experience possible, to help you learn about your body, and to improve and protect the Lioness Service. Here are some examples:

  • Contact information is used to send you notifications and to inform you about new features or products we think you would be interested in. Please see “Can I Opt-out Of Receiving Lioness Emails?” for information on how you can opt-out of future communications.
  • Data and logs are used in research to understand and improve the Lioness Device and Lioness Service; to troubleshoot the Lioness Service; to detect and protect against error, fraud or other criminal activity; and to enforce the Lioness Terms of Service.
  • Aggregate data that does not identify you may be used to inform the health community about trends; for marketing and promotional use (for example, data may be included in an aggregated and anonymized chart that represents what a user can expect to see in the Lioness app); or for sale to interested audiences. (See “Aggregate Data – Non-Identifying Information” to learn more.)

Data That Could Identify You
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:

  • With companies that are contractually engaged in providing Lioness with services, such as order fulfillment, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us.
  • If we believe that disclosure is reasonably necessary to comply with a law, regulation, valid legal process (e.g., subpoenas or warrants served on us), or governmental or regulatory request, to enforce or apply the Terms of Service or Terms of Sale, to protect the security or integrity of the Lioness Service, and/or to protect the rights, property, or safety of Lioness, its employees, users, or others. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by law from doing so.
  • We may disclose or transfer your PII in connection with the sale, merger, bankruptcy, sale of assets or reorganization of our company. We will notify you if a different company will receive your PII and the promises in this Privacy Policy will apply to your data as transferred to the new entity.

Aggregate Data (Non-Identifying Data)

Lioness may share or sell aggregated data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about health and sexuality. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-attributing it back to you.
Data That You Direct Us to Share
You can direct us to share data with other parties. For example, you might authorize us to link your Lioness account with a third-party app (e.g. a period tracking app) or send status updates to your Facebook or Twitter account (an example of this may be a tweet that you explicitly authorize us to send during a promotion or sweepstakes). Once you direct us to share your data with a third party, that data is governed by the third-party’s privacy policy. You can revoke your consent for us to share data with the third party at any time.
Community Posts
The Lioness Service may offer discussion forums, message boards, social networking opportunities, chat pages and other public forums or features in which you may provide personal information, materials and related content. If you submit personal information when using these public features, please note that such personal information may be publicly posted and otherwise disclosed and used without limitation or restriction.
Contests and Giveaways
Lioness may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy, unless the rules for those offers note otherwise.
Lioness may also ask you to participate in surveys (processed by Lioness or third parties) that help us understand consumer use of the Lioness Service. Any PII you provide to Lioness (or supplied by you or Lioness to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.
Lioness will not be responsible for the practices of third parties that Lioness does not own or control or individuals that Lioness does not employ or manage. The information provided by you to other third parties may be subject to their own privacy policies, which may differ from Lioness’s privacy policy.  

The Lioness Service may contain links to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the privacy practices employed by other sites. Lioness is also not responsible for privacy or security issues with other Internet websites, even if a user of the Lioness Service posts the external link to the Lioness Service.
Lioness reserves the right to retain your PII for as long as your account remains active. All information data is retained to comply with this policy or legal obligations. Lioness may continue to use your non-identifying data after you deactivate your account.
Lioness is not directed at persons under the age of 18. We do not knowingly collect any PII from minors under 18. If you are aware of a user under the age of 18 using Lioness, please contact us at
Lioness may periodically contact you by sending an email newsletter, marketing emails and emails related to new features. You will be able to opt-out of receiving these emails. If you opt out, we may still send you emails related to your account information and related to our business with you. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the Lioness Service.
Lioness uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support.

2001 Addison Street, Suite 300
Berkeley, CA 94704

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